websiteIn late 2010 we were invited to pitch for the re-design of Tubosider's website. The brief was to essentially improve the look of the existing site and make sure it was more SEO friendly.
After reviewing their existing website and offline communications we decided to aim big and completely reposition their UK marketing.
We won the pitch.
press adsWe needed to expose Tubosider's audience to their new look and proposition, but as we were mid-recession budget was a major factor.
Tubosider already had a deal with one of the major construction publications in the UK – Construction News – so we developed a new press advert to launch their new proposition, look and website.
newsletterTubosider also had an existing database of email addresses from their clients which they had never used for marketing. Now that we had an online resource for all of their product information, case studies and news we wanted to drive more traffic with an eCRM campaign in the form of a regular seasonal newsletter.
case studiesIn order to integrate their marketing and brand throughout their communications, we also redesigned their case study data sheets both online and offline.
interactive bannerWe tested an interactive concept with a non-interactive one to see if this was something that the audience would respond to. The interactive message came out on top achieving almost three times industry average click rate for a banner.
We also created specific landing pages for the banners to optimise conversion and allow us to track users' activity after clicking on the banners.