Considered Creative | Tubosider digital strategy & creative.

website

In late 2010 we were invited to pitch for the re-design of Tubosider's website. The brief was to essentially improve the look of the existing site and make sure it was more SEO friendly.

After reviewing their existing website and offline communications we decided to aim big and completely reposition their UK marketing.

We won the pitch.

press ads

We needed to expose Tubosider's audience to their new look and proposition, but as we were mid-recession budget was a major factor.

Tubosider already had a deal with one of the major construction publications in the UK – Construction News – so we developed a new press advert to launch their new proposition, look and website.

Tubosider also had an existing database of email addresses from their clients which they had never used for marketing. Now that we had an online resource for all of their product information, case studies and news we wanted to drive more traffic with an eCRM campaign in the form of a regular seasonal newsletter.

case studies

In order to integrate their marketing and brand throughout their communications, we also redesigned their case study data sheets both online and offline.

animated banner

To support the press advertising and drive more online traffic we created two online banner ads which appeared on the CNPlus website at the same time as the press ad was printed.

The style of the ads was similar to help with recognition but the messaging was more product-focused.

interactive banner

We tested an interactive concept with a non-interactive one to see if this was something that the audience would respond to. The interactive message came out on top achieving almost three times industry average click rate for a banner.

We also created specific landing pages for the banners to optimise conversion and allow us to track users' activity after clicking on the banners.

what they had to say about us

"We at Tubosider UK Ltd were introduced to Considered Creative back in 2010 just as we were thinking of updating our web site. Their fresh and professional approach to what we needed and also what they proposed we could get from a redesigned site was very exciting and as a result of this we instructed them to start work immediately. We now have a web site that not only looks good, but is very easy for our customers to navigate and get the information they require.

As an addition to the above Considered Creative also created and now manage our newsletter distribution including tracking and analysing the results.

We at Tubosider UK Ltd are very happy with the level of service we get and we would have no hesitation in recommending Considered Creative to anyone."

Paul Ansell
Sales Manager - Tubosider

digital creative
that really works

Our approach is simple.

We listen to you (after all, you know your business better than anyone).

We'll never try to sell you something you don't need.

We'll work closely with you to get the best results from your budget, however modest it may be.

but don't take
our word for it...

"Considered Creative are a real asset to our extended team – they are approachable and always have a point of view that adds creative value. I can honestly say there are valued reliable partner."

Warren Davey
Customer Insight Marketing Manager - Moneysupermarket.com

"The process of creating the site has been a pleasure, with brilliant planning and changing things to suit in with our specifics rather than us fitting into a template. I can whole hearted recommend Considered without any worry they wouldn't deliver."

Ben Haworth
Creative Director - Flipbook Studio

"You really have exceeded every measure of success in terms of your professionalism, support and creative input to our re-brand! And on top of that two exceptionally lovely people who have be a real delight to work with."

Julia Marshall
Owner - Amuse

Amuse

"We now have a web site that not only looks good, but is very easy for our customers to navigate and get the information they require. We are very happy with the level of service we get and we would have no hesitation in recommending Considered Creative to anyone."

Paul Ansell
Sales Manager - Tubosider

"Considered did a lovely job on my website, which I am very happy with. It's very easy to update even for an idiot like me. Thanks!"

Andy Riley
Writer/author

call,
email,
follow,
like.

We love talking, in fact if you get us onto the subject of digital marketing it's difficult to get us to shut up.

If you'd like to chat, just give us a ring:
01625 262 930

Feeling a bit shy? you can always email us: hello@consideredcreative.com

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